The Swedish Cancer Society – The Pink Ribbon

Alicia Vikander shares her personal story in the cancer awareness campaign. She has created this year’s pink ribbon for The Swedish Cancer Society an independent non-profit organization with the vision of finding cures for cancer. The overall aim of the Society is to achieve a higher survival rate and a reduction in the incidence of cancer.

Buying a pink ribbon may feel like a drop in the ocean, but together many drops of water create a powerful wave. It’s an important contribution to cancer research so that more people survive and fewer fall ill.

I was very honoured when the Swedish Cancer Society asked me to design this year’s pink ribbon. I’ve seen what cancer can do to the ones you love, and this is my way of contributing to the cause.